Fitting a Square Peg into a Round Hole ….. Approaching Tasks from a New Perspective

Have you ever realized when you need to solve a problem, either big or small; it often helps to approach your thought process from a new vantage point?  Time and time again I find some of the biggest struggles I have had in life, were resolved once I stepped away from the issue and looked upon it in new light.  The ancient catch phrase of “trying to make a square peg fit into a round hole” is a trap we all fall into during our daily life. We are taught if we are given the proper tools and a proven plan of attack we should be able to come to a sound conclusion.  But once we walk away, clear our head and then approach from a new vantage point (a point that might not be proven or completely new), miraculously the clouds part, the sun shines through and we have the answer.

So where in the world am I heading today with this blog, well I am tackling the blog I posted a few weeks back.  One of my life goals is to write a book.  I have ALWAYS wanted to write a book.  And I thought to accomplish this task it would require me to get 50,000 – 75,000 words constructed into fictional story.  Come to find out, I was going about this all wrong.

During my time at the Content Marketing Conference (which by the way was amazing) I sat in on a seminar by accident that changed my perspective.  Not only was it by accident that I was in the seminar (I had the wrong room number), but the speaker scheduled cancelled at the last minute and we were greeted by Jim Kukral.  Jim has written a book titled “Write a F*$%’ing Book Already: The Insider’s Guide To Increasing Your Sales & Improving Your Career With A Book”.  At this moment I knew it was a sign from above and this was a message I needed to hear.

I was mesmerized by his presentation.  Jim pointed out that a book does not have to be 75,000 word fictional best seller. A book can be about anything you feel comfortable enough to write about.  And it needs to be only a fraction of the word count that I had been focusing on as a target.  Furthermore he suggested great ways to self-publish and tools to help the writing process.  But his message was simple and clear, write a book about what you know in a word processing program.  The end.

Could it really be that easy?  Have I been fighting this demon since college to only discover I was already full on countless books that just need to find the written form?  And the answer was “Yes”. So I have begun a new book titled the “ABC’s of Marketing… for Fairs and Festivals”.  It will focus on audience, branding and content.  I downloaded a trial version of Scrivener (a book writing helper) and I am happy to report I am well on my way.

September was the month to embrace your passion.  Little did I realize that I was holding onto my passion all wrong.  Once I released my grip and let it go, I finally discovered a way for my passion and I to truly cuddle.

Content Marketing ….. Why all the Fuss?

 

I  have journeyed to Columbus, Ohio to attend a conference on content marketing.  Hosted by Content Marketing World, this event has been on the top of my anticipation list sine early spring.
What is content marketing, well very simply it is information you share with consumers that is full of content.  Hard copy mediums to social media platforms all contain content. But writing quality content is key and finding the proper channel to reach your consumer will open the door.
I am only two sessions into this fast paced event and my mind is whirling around like the spin cycle of a washing machine.
I promise to update if not during this conference but on my way home.  This conference is full of CONTENT that is truly unbelievable!  Got to go session two is starting.

To Be Happy or Not to Be Happy … Should there be a Question?

 

“A truly happy person is the one who can enjoy the scenery on a detour” – anonymous greeting card
I have a common habit of getting in a “blue funk” right around the first of every year.  I am not sure what causes this emotional shift, but last year I decided to comfort the mood head on.  I had received an iPad for Christmas.  A gift from my children that I became engrossed with morning, noon and night.  With my new Kindle app downloaded I begin to search for books on happiness.
One of the key features I enjoy about on-line book shopping, is the ability to “sample” books before purchasing them outright.  After many failed attempts, I stumbled upon the new road map to my happiness. (Stumbled    Upon is another app I discovered but that is for another post).
When the search engine retuned “The Happiness Advantage” the Seven Principles of Positive Pshyscology by Shawn Archer my search for the wisdom of being happy was discovered.  Basically the concept is simple.  One needs to learn to be happy instead of waiting for some life changing moment to be happy.  For example we run around thinking that once we get that job promotion, loose 10 pounds, basically accomplish a goal we have set for ourselves then we will allow ourselves to be happy.  Instead the author urges us to find happiness daily and these many goals will come so much easier.  There are many other great concepts in this book, basically I urge all to read.
For 2012 I discovered a book called “The Happiness Project” by Gretchen Rubin.  What I loved about this book is that it is set up by month.  I try to read a chapter per month and apply to my everyday life.
So why am I blogging about Happiness today?  Well September is embrace your passion month.  Anyone who knows me would tell you my dream job would be to be a writer.  So my challenge to myself and my three readers is….embrace your passion in the month of September.  Whether it is cooking or crafting, traveling or reading, or even a sporting activity..get out there and plan time in your schedule for your passion.
I am going to start writing a book.  And you my lucky readers are going to be my audience.  My plan (finger crossed) is to post each week 5,000 words of a book.  I know I’m dreaming big…but I find happiness in just the thought of writing a full sentence!  Heck I wrote 415 words in this post, what is another 4,500 🙂