Life’s Detours

A very dear friend of mine gave me for Christmas a book called “642 Things to Write About” in an effort to encourage my editorial aspirations.  So in my second attempt in 2014 to produce a blog post I turned to a random page and selected a topic, How do you feel about love these days?

I instantly thought this will be so easy to write about.  Love surrounds us everyday of our lives, this will be a snap.  Then the definition flood hit my brain.  There are so many descriptions and thoughts that a simple little four letter word like love evokes. Grand stories have been told about true love or love lost.  Love has been blamed for horrific tragedies and decade long feuds. Love has served as a scapegoat from time to time. From coffee ice cream to my children I experience love in so many different ways.  Can love wear many hats and come in a variety of shapes and sizes?  How can I summarize the complexity of a feeling so strong that sometimes it is barely felt?

 I love to travel.  Give me a plane ticket, a lodging reservation and I am out the door.  As I sat staring at the computer screen a light bulb flashed above my head, to me love is a journey. The trip of a lifetime complete with a roadmap full of twist and unexpected turns. There are the long, never ending paths that require a few stops.  And if you are lucky a few out of the blue detours. Love is the process not the destination. To love or be loved requires constant movement.  Love is challenging work that requires sincere thought and navigation and an ultimate goal to never reach a final destination.

We are always in a hurry for the next big thing in our lives. We dream of a new house, a new job, a new adventure, looking around every corner for what is going to happen next.  Maybe just maybe if we can learn to stop and enjoy the experience of the journey we will not only discover love but pure, genuine happiness.

A truly happy person is the one who can enjoy the scenery on a detour. – Greeting Card Cover

Be Present

Happy New Year!  Well here we are again, the one day of the year that we all indulge ourselves the opportunity for a new beginning.  Imagine a giant Monopoly board and here we come screaming around Boardwalk and hit Go.  We do not receive $200, instead we collect fresh thoughts, unlimited opportunity for change, and an open minded state where anything is possible.

First move for many of us is to make (and then soon break) the annual New Year’s resolutions. You know the drill, all the bad habits you want to quit or the holiday weight gain you wish to loose. If we announce these messages of change on January 1, then we are sure to succeed.

I have a somewhat different take on the process.  To me the chance to reflect and motivate is a gift and the way I create my list is simply to write down “In 2014 I Inspire to…”  Actually this process of seriously considering the New Year as a tool for achievable actions began in 2005.  As I celebrated my birthday at the Mercedes Golf Tournament (currently known as Hyundai Tournament of Champions) in Maui looking out to the ocean from the 10th hole the world looked as though anything was possible. I thought to myself, “Why not aspire to be more?” But I didn’t want to take the negative approach of breaking a bad habit; I wanted to focus on the positive side of the coin.   That year I vowed to learn the game of golf and tackle the obstacle created by a stick, small ball and yards of green grass.  I even went as far as taking lessons.  Needless to say, my golf game is nothing to boast about, but I can play a round or maybe just a half of round!

So what is number one on my hit list for 2014, well for me it is pretty simple.  I inspire to live in the moment.  During class, at home, or even reading a book, I want to spend less time worrying about everything I am not accomplishing and just enjoy the process.  How many quotes have you read that basically point out the fact that the journey is more important than the destination?  Technology, multi-tasking, society in general encourages one to accomplish as much as we can in a single day and then get up and do it all over the next day.  But what is the point?  Why do we mow through the rose garden and never stop to smell the darn flowers? 

Now many of you that know me realize that this feat will not be as easy as learning a new game.  So what will be my strategies? The first and foremost enemy of being present has to be the cell phone. A cell phone is really not an appendage of ourselves.  We can remove the device from our space and we will not begin to hemorrhage technology tidbits of communication gold. My Blackberry and I will be taking some space from each other daily and developing new relationships.

But the best piece of advice I can give myself, it just be aware of being in the moment.  Last year on New Year’s Eve Day, Lilly and I spent some time exploring art galleries along the coast.  I bought a painting for my wall.  The words inscribed basically sum up my 2014 inspiration.

“Her favorite moments were those when she let go of all expectations and worries and just simply celebrated the very moment she was living”

Cheers to the 2014, may we all find the inspirations we desire. 

PS – I also inspire to write in my blog more frequently, I have a plan let’s hope it works!

The Knowledge Balance

Background (I started this post over a month ago and have reflected during the writing process)

Please excuse my diversion from my typical format and indulge me this process. I am in need of some self discovery and hope that writing my thoughts down might help me gain a better perspective.

I am currently flying 30,000 feet over the state of New Mexico returning from a marketing conference. Spending time in numerous sessions that sent my creative mind in countless directions is not only fulfilling but exhausting. Multiple times I found myself exploring the countless people and places that this subject matter could be applied for success. There are numerous business associates, friends, clients and industries that my ideas or knowledge could make a tremendous impact.

Youtility

At the conference the opening keynote speaker was Jay Baer. Jay focused on the concept of Youtility. As an economist I was intrigued of this new way of approaching utility. “Marketing so useful that people will pay for it”, is the definition given for Youtility. A concept that is built on the belief of usefulness driving sales.

As I shared my experiences the last night of the convention with a coleague it dawned upon me, were do you draw the line? When does MY knowledge become value. When does my Youtility cross the line into a revenue source?

Sharing vs Applying

Does action equal value? Can sharing concepts and techniques discovered pose little risk to the potential sale? Or as the old saying goes “Why buy the cow when you get the milk for free?”. After years of teaching I have discovered one truth, success can not be achieved without application. There is a huge difference in studying a discipline and applying concepts to a real life situation.

An entrepreneur attitude is one I hope to someday perfect. Harnessing my talents into a revenue generating source would take my Youtility to a whole new level of value. But the key is where to draw the line of sharing knowledge and placing a price tag on your talents. Maybe the answer lies in how you leverage your thoughts? The world of sales revolves around the pitch. The art of enticing a potential lead into actually paying for the service. But wouldn’t one first need to introduce the concepts in order to show value?

Or could it be as simple as purchasing a book on-line through Amazon? Where one can download a sample before you make a purchase to make sure the reading fits your need. Maybe the key is how many pages of knowledge do we share in a free download? Everyone has gifts worth sharing to better this crazy world in which we live. And I am the first to admit that giving is the first step in receiving. But, I also realize that gifts hold value and discovering ones worth is crucial in achieving long term success. Imagine if the added weight needed to put your soul in balance is selecting the pages of knowledge that are “free” to share. Not only could your inner scale rise, but maybe your checking account, too.

The Art of Competition

Many of us compete in our daily lives.  Some people strive for attention, some for a promotion, and many for the best parking spot at the grocery store.  But the subject of today’s blog is based on formal competitions.  Situations when we actually enter a contest to be ranked or judged for a prize.  

For most people the experience lies in being a competitor, either by challenging a timed event or exceeding the formalized standards of a professional judge.  My children spend their summer days exercising, grooming, and caring for their livestock with the primary goal of, in one person’s opinion, be chosen a winner.

Although I have had my fair shares of prize winning moments, today’s blog will focus on the other side of the coin.  The art of competition begins with the creator or originator. And after a number of years of coordinating everything from llama shows to olive oil judging there are simply five keys to success.

1 – Knowledge

Having perfect knowledge or being an expert of the subject matter is not near as important as knowing how a competition works.  Failure exists when the originator of the contest doesn’t properly plan and prepare.  Preparation on the front end sets the stage for triumphant outcome.  Over the years it always amuses me when I talk about my jobs in the event or competition arena.  One of the most common questions is, “What do you do the rest of the year?”  Trust me it takes many months, sometimes years to develop the fabulous five minutes of fame created for a competition.

2 – Organization

The single most important element is organization.  One must be able to develop a timeline, organize the entries, prepare them for judging, and facilitate the outcome.  Lack of structure will haunt you through the judging process.  As participation increases so must your desire to establish order and simplicity.  Those who loose site of organization will have the ghosts of the disappointed exhibitors howling the hallways for months following the event. 

Image
I sat in as a guest judge during a flight. My ability to judge wine ranks right up there with my knack to play golf. Neither of them do I keep score, I just focus on my highlights!

3 – Expertise

As I noted in the first key to success, you don’t have to be an expert in the field, but you must hire an expert to judge the contest.  Sometimes it may require having an expert on staff to facilitate questions during judging.  For example for the Central Coast Wine Competition we hire a Chief Judge.  He does not judge, but insure that all wines are entered in proper class; wines are presented properly to the judges and resolve any issues the panel may experience.  However, lacking a professional judge can cause a fiasco and outrage that could severely damage or cripple your event. If you are unsure of who is qualified, seek out other similar type events and ask for recommendations.  A few hours searching the internet will pay off in the long run.

 4 & 5 – Awarding & Appreciation

The last two points go hand in hand.  Not only is it extremely important to properly award the contestants, but to recognize them publicly.  There is no greater disappointment than to be recognized a winner, then due to a clerical error have the award recalled.  Proof, proof and double proof your result.  Then share the good news with the world.  In today’s world of social media it should take less than a spilt second to alert your followers of the results.  Not only will you excite your participants, but provide you an opportunity to thank your sponsors and the key people that made the show a success.

So why did I choose this topic.  Well after many hours working competitions it has come to my attention that seldom does one realize what goes into the creation of the contest.  It is emotionally, mentally and sometimes physically exhausting to compete for an award. But stop and think of the people who put on the competition; I can guarantee that they have also had their roller coaster of emotions, thoughts and work.  And what ever amount of time you spent preparing to compete they have spent double, maybe even triple the hours preparing. 

So the next time you are in the contest ring, take a moment and thank the help, appreciate the award (no matter how big or small) and just remember someone put their heart and soul into creating the competition.

“I don’t believe you have to be better than everybody else. I believe you have to be better than you ever thought you could be. ~ Ken Venturi”

The Day Lily the Monkey Blew-Up Social Media

374989_10151605436314169_1141479475_n
note the number of cell phones taking photos

As many of you (all three of my loyal followers) know I am a marketing professor at a local university.  In the advanced applied marketing class a common theme amongst the clients has been “how do we reach the younger generations?”. The days of conventional newsprint, radio spots and television advertisements as a sole resource to get your promotional messages out are over.  Although top executives are embracing the power of social media, they lack the understanding of why it works or even more importantly when it works.

A little background to better understand why a monkey was in my classroom. I am also the program director of a fair management program that is unique to our agribusiness department.  This spring I am teaching the introduction to fairs class.  Lesson plans are filled with guest speaker appearances who cover ever phase of the business of fairs and festivals.

Earlier this month, I had the pleasure to feature a new addition to the annual schedule and welcomed Karla of Pacific Wildlife .  Fairs are no different from any other industry in the 21st century.  They are in constant search on how to attract customers with new exhibits or events.  And then how to connect or reach their consumer.

Being huge fan of content marketing, my instincts have told me that not only do many executives underestimate the power of their story, but more importantly the strength of the various platforms available to share their message.  Achieving results depends on being real, in the moment, and genuine in content.  Where am I going with this back story?

Karla arrived the day of class with an assistant, Lily the spider monkey.  As she shared Lily with the students toward the end of class, a greater lesson came to light for me.  The room full of 47 twenty year olds first reaction when Lily emerged was to grab their cell phone.  From texting their friends and family, to posting photos to Instagram, Lily was an instant social media hit.  As she toured the room I watched them take photos, post to Facebook and tweet away. Furthermore when I returned to my office after class’s, everyone already knew about our class visitors. Professors were sharing how their students were inquiring why their was a monkey in the agriculture building.

 Not only did, Lilly blew up social media for a short period on Monday morning but confirmed many of my content marketing beliefs.

 1 – The most effective content is what is happening now.  Being live in the moment on tweets, photos and posts, gather the best metrics.  success lies in the relevance of the message.

 2 – Personal voice if more effective than a message coming from non identity sources.  What do I mean by non identity sources?  Well a company Facebook has no personal voice behind the message.  But if the viewer could relate the message to an actual person sharing the news, the message takes on a real voice.  It adds an endorsement that is sincere in nature.

 3 – The wheel doesn’t need to be reinvented to attract a younger audience.  I introduced a monkey into an unexpected setting and witnessed a huge response.  A personal experience is the golden ticket in attractions, exhibits, fairs or even content marketing. Sharing a story that has character can carry a viral message more effective than any national advertisement campaign.

This experience has got me thinking.  How do I take the cell phone as the “word of mouth” devise and channel the viral storm to a central site?  How does a marketer capture these divine experience moments and translate them into promotional messages to your consumer?  I am not sure just yet, but maybe if I bring a giraffe into my classroom I can gain some more data!

My Long Forgotten Blog..But Not Really

I have been very bad at writing in my blog and at times it deeply depresses me. I started this project over a year ago in hopes to train myself to write often. My ultimate goal is to write a book…….someday. My thought was if I can get in the routine of writing, bing bang boom before you know the infamous words of my bestselling novel would pour out onto the page like a rain storm in Stillwater, Oklahoma.

Yet as one can easily view, I have not accomplished much in the last year.

As I celebrated the first day of 2013, in my usual Type A style, I graded my accomplishments of my 2012 goals and created a 2013 agenda. As expected my writing rated poorly in 2012 and made the top five of accomplishments for the coming year.

So what strategy will I employ for better success in the coming months? Well I have been pondering this very dilemma and came up with a new strategy. I love to read. I love to read for lack of a better word, “self-help books”. One novel I really enjoy is The Happiness Advantage by Shawn Achor. There are many great lessons discovered in these pages, but for this example I am going to focus on “daily strokes of effort” as created through William James work. Basically it honors the old saying “practice makes perfect”.

The theory is to create the habit of doing something. Making an effort to do something daily, until it becomes second nature could be the key to my writing predicament. But I needed a simpler task than pen and paper. My solution was found in a piece of fruit.

I recently read that a healthy lifestyle should include eating an apple a day. I figured if I could get myself to consume an apple a day for 21 days, I could test the habit forming hypothesis. There were two reasons for this challenge. One it would require little effort and time and two how guilty could I be if I didn’t eat my apple.

Well I am over 21 days into this experiment. I will confess that I did not eat an apple every day, but there were few days I did skip. I also find myself thinking every afternoon that I need to go have my daily fruit snack. I might have just discovered how to take a bite out of my writing issues. Either way, both duties do nothing but better me as a person. And who can feel defeated about that!

Fitting a Square Peg into a Round Hole ….. Approaching Tasks from a New Perspective

Have you ever realized when you need to solve a problem, either big or small; it often helps to approach your thought process from a new vantage point?  Time and time again I find some of the biggest struggles I have had in life, were resolved once I stepped away from the issue and looked upon it in new light.  The ancient catch phrase of “trying to make a square peg fit into a round hole” is a trap we all fall into during our daily life. We are taught if we are given the proper tools and a proven plan of attack we should be able to come to a sound conclusion.  But once we walk away, clear our head and then approach from a new vantage point (a point that might not be proven or completely new), miraculously the clouds part, the sun shines through and we have the answer.

So where in the world am I heading today with this blog, well I am tackling the blog I posted a few weeks back.  One of my life goals is to write a book.  I have ALWAYS wanted to write a book.  And I thought to accomplish this task it would require me to get 50,000 – 75,000 words constructed into fictional story.  Come to find out, I was going about this all wrong.

During my time at the Content Marketing Conference (which by the way was amazing) I sat in on a seminar by accident that changed my perspective.  Not only was it by accident that I was in the seminar (I had the wrong room number), but the speaker scheduled cancelled at the last minute and we were greeted by Jim Kukral.  Jim has written a book titled “Write a F*$%’ing Book Already: The Insider’s Guide To Increasing Your Sales & Improving Your Career With A Book”.  At this moment I knew it was a sign from above and this was a message I needed to hear.

I was mesmerized by his presentation.  Jim pointed out that a book does not have to be 75,000 word fictional best seller. A book can be about anything you feel comfortable enough to write about.  And it needs to be only a fraction of the word count that I had been focusing on as a target.  Furthermore he suggested great ways to self-publish and tools to help the writing process.  But his message was simple and clear, write a book about what you know in a word processing program.  The end.

Could it really be that easy?  Have I been fighting this demon since college to only discover I was already full on countless books that just need to find the written form?  And the answer was “Yes”. So I have begun a new book titled the “ABC’s of Marketing… for Fairs and Festivals”.  It will focus on audience, branding and content.  I downloaded a trial version of Scrivener (a book writing helper) and I am happy to report I am well on my way.

September was the month to embrace your passion.  Little did I realize that I was holding onto my passion all wrong.  Once I released my grip and let it go, I finally discovered a way for my passion and I to truly cuddle.

Content Marketing ….. Why all the Fuss?

 

I  have journeyed to Columbus, Ohio to attend a conference on content marketing.  Hosted by Content Marketing World, this event has been on the top of my anticipation list sine early spring.
What is content marketing, well very simply it is information you share with consumers that is full of content.  Hard copy mediums to social media platforms all contain content. But writing quality content is key and finding the proper channel to reach your consumer will open the door.
I am only two sessions into this fast paced event and my mind is whirling around like the spin cycle of a washing machine.
I promise to update if not during this conference but on my way home.  This conference is full of CONTENT that is truly unbelievable!  Got to go session two is starting.

To Be Happy or Not to Be Happy … Should there be a Question?

 

“A truly happy person is the one who can enjoy the scenery on a detour” – anonymous greeting card
I have a common habit of getting in a “blue funk” right around the first of every year.  I am not sure what causes this emotional shift, but last year I decided to comfort the mood head on.  I had received an iPad for Christmas.  A gift from my children that I became engrossed with morning, noon and night.  With my new Kindle app downloaded I begin to search for books on happiness.
One of the key features I enjoy about on-line book shopping, is the ability to “sample” books before purchasing them outright.  After many failed attempts, I stumbled upon the new road map to my happiness. (Stumbled    Upon is another app I discovered but that is for another post).
When the search engine retuned “The Happiness Advantage” the Seven Principles of Positive Pshyscology by Shawn Archer my search for the wisdom of being happy was discovered.  Basically the concept is simple.  One needs to learn to be happy instead of waiting for some life changing moment to be happy.  For example we run around thinking that once we get that job promotion, loose 10 pounds, basically accomplish a goal we have set for ourselves then we will allow ourselves to be happy.  Instead the author urges us to find happiness daily and these many goals will come so much easier.  There are many other great concepts in this book, basically I urge all to read.
For 2012 I discovered a book called “The Happiness Project” by Gretchen Rubin.  What I loved about this book is that it is set up by month.  I try to read a chapter per month and apply to my everyday life.
So why am I blogging about Happiness today?  Well September is embrace your passion month.  Anyone who knows me would tell you my dream job would be to be a writer.  So my challenge to myself and my three readers is….embrace your passion in the month of September.  Whether it is cooking or crafting, traveling or reading, or even a sporting activity..get out there and plan time in your schedule for your passion.
I am going to start writing a book.  And you my lucky readers are going to be my audience.  My plan (finger crossed) is to post each week 5,000 words of a book.  I know I’m dreaming big…but I find happiness in just the thought of writing a full sentence!  Heck I wrote 415 words in this post, what is another 4,500 🙂

FFA…Your Kids…and Self Entertainment

So I am sitting at the South Coast Regional FFA Leadership Reception.  My daughter Kayla Jo is receiving her State FFA degree and being recognized as the regional sheep proficiency winner. Needless to say, this ain’t my first rodeo.  I have sat through this ceremony even before I had children old enough to be in FFA.  Nolan was very fortunate to have not only accomplished the above, but be honored as the state and national FFA sheep proficiency award. Which is pretty incredible and an achievement that I still marvel at today.
For those of you unaware of the FFA, it is a youth organization built around agriculture.  It teaches leadership, organization, and life skills.  My husband Bobby refers to it as the breeding ground for young Republicans.  They are strong in their beliefs, encourage greatness and build a solid foundation of responsibility.  My life has been surrounded by the organization.  From being a member in high school to living with a past state officer in college, as a young person I thought I had a pretty clear grasp of the FFA.  But follow that up with having multiple agriculture teachers in my family and having two of my three kids go through the program …. I guess one could say “I know a little bit about the FFA”.
But I have veered of course of my blog topic.  And that is, is it so bad that I sit here on my iPad writing a blog during this event?  I love my kids.  I support them with all my heart, soul and pocket book.  But if the truth be told some of the parental supporting functions can sometimes take on the excitement of watching paint dry.  Seriously people, if you can honestly say every little league game, girls softball, show ring moment, awards banquet, has been an on the edge of your seat moment than hats off to you.  And then there are the complete opposite events that exhaust your emotions. For example, your son being the high school quarterback and every play you hold your breath praying, he doesn’t get hurt, he is successful in orchestrating the plan or worst yet that he does not fumble the ball.  So how does one survive these life moments, cherish the memories and celebrate their accomplishments?
Well here is my solutions.
1.  If you know it is going to be long event with periods of down time and a few moments of excitement, then take along your own form of entertainment.  Case in point, I have my iPad today!  And I do not feel one ounce of guilt, but very happy that I am finally finding time to write a blog post.
2.  Be the supporter, not the coach.  I try to constantly remind my kids it is suppose to be fun.  I can not tell you how many times we have had tears ringside to sidelines, and I always remind them that they did great and that remember we are suppose to be having fun.  Unless your kids are curing cancer or solving world hunger, it isn’t life altering if they don’t always come out on top.  The college students I teach are well aware of my motto, “If it won’t matter in five years, it doesn’t matter now”. My kids are true competitors.  My gladiator mind set children channel their heart and soul into a passion that is truly remarkable.  Motivation is not an issue, sometimes I feel more like the demotivation cheerleader.  It is suppose to be fun, damn it!
3. Fantasy Island is an ok place to visit, but no one needs to live there full time.  My son can dream up all kinds of goals in his mind.  He has done this since he was born.  The amazing part is most of his fantasies play out almost to script. It is a great gift and I admire his creativity.  However, once again as the mom I need to remind him of reality.  Bringing them back to the real world and pointing out the big picture is important.
4. Finally if all else fails use my solution for most situations.  Just pretend you are starring in your own skit on Saturday Night Live.  It will add humor to the situation and get you through the moment.
(Kayla just received her proficiency award.  I did stop the blog writing long enough to clap, take a photo and cheer her achievement)
Maybe I am way to much a type A person and need to learn to relax for two hours, sit through an event and enjoy the down time.  But, at the fabulous age of 45 I don’t see my core characteristics changing.  And it is not just me. Lilly is sitting her next to me complaining how bored she is, can she play with my iPad, and that she is hungry.  No, you can not have my ipad, you should have brought your own.  Maybe I should have included a fifth suggestion, bring along something to entertain the other siblings who are along for the ride.
Congratulations Kayla Jo…..you little FFA super star!
By the way Lilly just left to walk around the lobby, I wonder if there is a newly painted wall she can watch dry?

Blog at WordPress.com.

Up ↑